Custom Business Research

Brillianta utilizes innovative strategies to get answers to the most pressing business questions. Using a variety of information sources, data is collected and analyzed to test hypotheses and recommend solutions.

A Framework for Defensible Growth

Brillianta analyzes market trends and customer insights to develop a strategic framework that helps with decision-making and ensures a sustainable competitive advantage.

 

Scale Your Business

Brillianta advises on technology strategy, architecture, and software development, recommending best practices for system integration, infrastructure, and information security. Brillianta can help with technology choices and hands-on implementation. 

“Tatyana is highly intelligent, insightful, and resourceful. She quickly and comprehensively assesses the requirements and dynamics of a challenge, and is tenacious and thorough in pursuing her goals. I appreciate her ability to look at situations beyond face value, finding meaning and opportunities in what others might have overlooked.”
— Hugh Byrne, Director of Direct Response Marketing, Oracle Corporation
 

Increase Your Sales

A Win Loss research program typically includes customer, influencer, competitor and employee interviews. You gain actionable insights about the customer needs and decision-making process, customer’s perception of your offer and its competitive position, your competitors’ sales strategies, and your sales effectiveness. Gathered information can be used to improve your products, identify new lead generation opportunities, increase effectiveness of your sales and marketing initiatives, and to create customer case studies and vanity metrics. We deliver a full report as well as recorded and transcribed interviews and detailed analysis of the data. Learn more about how you can improve your ROI with a Win-Loss Program.

 

Sales pipeline map

An optimal sales strategy is best supported by a fine-tuned sales pipeline map and data fields, implemented in your CRM. Sales people can collect much data during the sales cycle. How can the information they collect help your sales reps focus on the most important deals? Can this data help your entire organization identify and address critical success factors, including executive dashboards, competitive moves, technology changes, shifting market place? We work with sales leadership and operations to identify the key data points necessary to track and move your sales opportunities to closing and to recurring business. This critical data can improve your sales effectiveness and feed your executive sales and business dashboards and reports.